摘要：This study adapts a methodology formulated in the social sciences to develop a scale for measuringan economic agent's attitude toward risk. The scale assesses risk attitudes by eliciting farmers'opinions towards risk management tools using a Likert procedure. The methodology validates thescale with a scientific risk attitude measure and compares the scale to the farmers' self-assessment oftheir risk attitudes. The resulting scale methodology could be administered to people without the needfor personal interviews. The subjects for this study were Midwestern farmers, but the methodology canbe applied to any sector of the agricultural industry. . 2001 Elsevier Science Inc. All rights reserved.
