摘要：This study examines the willingness to pay for a locally-produced, natural beefproduct in the Intermountain West. In addition to presenting market shares at various prices, thisstudy examines the relevance of several production characteristics, to determine how importantthey are to consumers, especially the target group willing to pay premium prices. Concern abouthormones is consistently higher than other animal- and environmentally-friendly attributes, whileconcern about local production is the lowest among the respondents. As would be expected, theaverage concern about each of these characteristics increased among the group most willing topay a premium for natural beef.
