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文章基本信息

  • 标题:ESTIMATING COKE AND PEPSI'S PRICE ADVERTISING STRATEGIES
  • 本地全文:下载
  • 作者:Golan, Amos ; Karp, Larry S. ; Perloff, Jeffrey M.
  • 期刊名称:Journal of Food Distribution Research
  • 印刷版ISSN:0047-245X
  • 出版年度:1999
  • 期号:SUPPL
  • 出版社:Food Distribution Research Society
  • 摘要:A semi-parametric, information-based estimator is used to estimate strategies in prices and advertising for Coca-Cola and Pepsi-Cola. Separate strategies for each firm are estimated with and without restrictions from game theory. These information/entropy estimators are consistent and efficient. These estimates are used to test theories about the strategies of firms and to see how changes in incomes or factor prices affect these strategies.
  • 关键词:strategies;noncooperative games;oligopoly;generalized maximum entropy;beverages
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