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  • 标题:OVERVIEW OF FARM DIRECT MARKETING INDUSTRY TRENDS
  • 本地全文:下载
  • 作者:Roth, Monika
  • 期刊名称:Journal of Food Distribution Research
  • 印刷版ISSN:0047-245X
  • 出版年度:1999
  • 期号:SUPPL
  • 出版社:Food Distribution Research Society
  • 摘要:During the early part of this century, the US food production and distribution system was more regionally self-sufficient. After the second World War, production and distribution shifted from a regional to a national/global system. Improved transportation afforded buyers the opportunity to source supplies nationally becoming less dependent on local supplies from farms at terminal markets. Supermarket chains began coordinating purchases through a central warehouse. Consequently small producers unable to meet price, volume and delivery requirements, either went out of business or turned to direct marketing as a means of diversifying income and capturing a share of the consumer dollar.
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