摘要：The impacts of socioeconomic/demographic characteris-tics, experiences and preferences of consumers on trout purchasingdecisions were estimated using Probit and Ordered Probit regressiontechniques. Data from a survey of consumer purchasing behavior andpersonal attributes were used to deduce factors that led to either a highor low likelihood of purchasing trout products. Analysis of datapertaining to whole trout and value-added products yielded consistentlydifferent characteristics of consumers who show a high affinity towardpurchasing one or more of such products. Results from these analyseswere used to suggest techniques for marketing whole trout andvalue-added trout products to specific segments of the consumerpopulation.
