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  • 标题:Consumer Perception of Typical Food Products in Europe
  • 本地全文:下载
  • 作者:Giraud, Georges
  • 期刊名称:Journal of Food Distribution Research
  • 印刷版ISSN:0047-245X
  • 出版年度:2002
  • 期号:SUPPL
  • 出版社:Food Distribution Research Society
  • 摘要:Formerly neglected, typical food products nowadays support a higher involvement of an increasing number of farmers as well as they seem to be in phase with consumers' expectations. Since directives 2081/92 and 2082/92 European Union had set up PDO and PGI labels as means of valorisation with benefits to typical food products. This paper aims firstly at considering typical food products with respect to consumer perception and secondly at pointing out some methodological results on consumer survey approach. The conclusion is focusing on the commercial development of typical food products.
  • 关键词:Typical Food Products;Consumer Perception;Agro-food Marketing
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