摘要：Country of origin labeling and brand labeling play important roles in affecting purchasing behavior of buyers in the Korean beef supply chain. This paper presents a model which explain differences in the attitudes and purchase behaviors of three marketing groups regarding country of origin and other important quality attributes. The results show some of the diversity of buyers' attitudes, preferences and willingness to pay for different country of origin and brand of foreign packers in three marketing groups.
关键词：Informational Labeling;Logit Model;Korea;Beef Export;Quality Preference;Retailers;Wholesalers and Importers
