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  • 标题:Certification of Origin and Brands Competition
  • 本地全文:下载
  • 作者:Chambolle, Claire ; Giraud-Heraud, Eric
  • 期刊名称:Journal of Food Distribution Research
  • 印刷版ISSN:0047-245X
  • 出版年度:2002
  • 期号:SUPPL
  • 出版社:Food Distribution Research Society
  • 摘要:We analyse the competition in quality and quantity between a foreign firm and a domestic firm. The domestic firm can belong to a certification of origin, whereas its rival uses a pure brand strategy. We will show how the certification can allow the domestic firm to position itself as a high quality producer and improve the average quality of the products offered on the market. If, however, the certified firm offers the low quality good, the certification can permit it to guarantee a higher profit than that of its competitor and to improve the consumers' surplus by favouring product standardisation.
  • 关键词:Certification of origin;Quality;international competition
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