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  • 标题:Revenue Impacts of MPP Branded Funds: A Firm-Level Analysis
  • 本地全文:下载
  • 作者:Jensen, Kimberly L. ; Jakus, Paul M. ; Davis, George C.
  • 期刊名称:Journal of Food Distribution Research
  • 印刷版ISSN:0047-245X
  • 出版年度:2003
  • 页码:184-197
  • 出版社:Food Distribution Research Society
  • 摘要:The USDA's Market Access Program (formerly Market Promotion Program) recently underwent a major change to redirect all branded products export promotion funds to small domestic firms and cooperatives. The redirection responded to criticisms by the General Accounting Office of past allocations of branded products export promotion funds to large, experienced exporters. This study uses a firm-level analysis to examine whether firm size and export experience matter in how effectively firms use the promotion funds to increase their revenues. The results support neither the GAO criticisms nor the recent program redirection.
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