文章基本信息
- 标题：SOME CONSIDERATIONS IN THE MARKETING OF GENERIC GROCERY PRODUCTS
- 本地全文：下载
- 作者：Hawes, Jon M. ; Uhring, Nancy E.
- 期刊名称：Journal of Food Distribution Research
- 印刷版ISSN：0047-245X
- 出版年度：1982
- 页码：3-9
- 出版社：Food Distribution Research Society
- 摘要：This paper provides an overview of the introduction and subsequent marketing of generic grocery products in the U.S. The authors also identify some of the reasons for the sales success of generics.
