文章基本信息
- 标题：ADVERTISING, PRODUCT DIFFERENTIATION, AND THE DEMAND PULL HYPOTHESIS IN THE FOOD MANUFACTURING AND RETAIL INDUSTRIES
- 本地全文：下载
- 作者：Mather, Loys L. ; Davis, Joe T. ; Reese, M.A. 等
- 期刊名称：Journal of Food Distribution Research
- 印刷版ISSN：0047-245X
- 出版年度：1981
- 页码：224-233
- 出版社：Food Distribution Research Society
