文章基本信息
- 标题：Public Policy Implications of the Role of Channel Intermediaries in New Product Acceptance
- 本地全文：下载
- 作者：McLaughlin, Edward W. ; Rao, Vithala R.
- 期刊名称：Journal of Food Distribution Research
- 印刷版ISSN：0047-245X
- 出版年度：1988
- 期号：SUPPL
- 出版社：Food Distribution Research Society
