文章基本信息

标题：THE ROLE OF CURRENT CUSTOMERS FOR RADICAL PRODUCT INNOVATION IN SMALL-FIRMS
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作者：Verhees, Frans J.H.M. ; Meulenberg, Matthew T.G. ; Pennings, Joost M.E. 等
期刊名称：Journal of Food Distribution Research
印刷版ISSN：0047-245X
出版年度：2004
期号：SUPPL
出版社：Food Distribution Research Society
摘要：The market orientation of small-firms is questioned as a driver of radical product innovation. This study proposes a model to test whether radical product innovation in small-firms is truly market-oriented or customer-led.