摘要：This paper presents the results obtained from two experimental auctions regarding consumer willingness-to-pay (WTP) for food safety improvements. The research found a positive WTP for food safety. However WTP amounts are different when participants bid with objective risk information as compared with the naive (bid without this risk information. There appears to be no significant difference in WTP regarding different magnitudes of risk reduction.
关键词：Food safety WTP;experimental auction;Campylobacter in chicken products.
