摘要：This current study aims to identify the most feasible type of packages for fresh oranges, produced and commercialized in the São Paulo state. In order to do so, three studies of specific cases were considered, under the context of multi cases. It was aimed to determine the cost of processing, packaging and transporting related to the orange commercialization aimed at customers such as wholesalers, supermarkets and Supplying Centers (CEASA’s), from a Packing-House. The results presented and analyzed in this study allowed to indicate that, in general terms, there is no package more feasible economically speaking, considering its use. What was really observed was that there is a package that is more feasible for each producer considering his specific characteristics, such as: forms of freight negotiations with the customer, the payment of taxes related to transportation, loss levels related to the use of determined packages in long distances, variations of the fruit prices sold to the customer and to the industry, values related to the processing, arbitrage and taxes of financial discounts (according to the type of supermarket). Based on the spreadsheet the producer will be able to use a tool to help make decisions related not only to the most feasible package to be used, but also as an instrument in defining the best sale price for their fruit (R$/kg), from which profits can be forecasted in all levels of refusals.
