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文章基本信息

  • 标题:Farmers of the Future: Market Segmentation and Buying Behavior
  • 本地全文:下载
  • 作者:Boehlje, Michael ; Doehring, Todd ; Sonka, Steven T.
  • 期刊名称:Journal of Food Distribution Research
  • 印刷版ISSN:0047-245X
  • 出版年度:2005
  • 期号:SUPPL
  • 页码:52-68
  • 出版社:Food Distribution Research Society
  • 摘要:Dramatic structural changes are occurring in U.S. and world agriculture. These changes have important implications for the customer base and marketing strategy of input supply manufacturers, distributors and retailers. The framework and model presented can and is being used to understand structural change in production agriculture on a global basis.
  • 关键词:Structural change;Buying behavior;Marketing strategy;Farm size
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