文章基本信息

标题：The Influence of Market Factors on Intention to Adopt a "Radical" Product Innovation by Farmers
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作者：Verhees, Frans J.H.M. ; Meulenberg, Matthew T.G. ; Pennings, Joost M.E. 等
期刊名称：Journal of Food Distribution Research
印刷版ISSN：0047-245X
出版年度：2005
期号：SUPPL
出版社：Food Distribution Research Society
摘要：This study proposes a model to explain the intention of farmers to adopt a radical product innovation. Particular attention is given to the influence of marketing factors. Results from illustrating the model for Dutch poultry farms are presented.
关键词：Radical product innovation;family farms;marketing;intentions