摘要:The family farm coffee producers from Venda Nova do Imi-grante, ES, have adopted the pulping technology to improve Arabic co-ffee quality. The objective of this paper is to identify the adoption de-terminants of the pulping technology by the coffee producers. The Logit model is applied for data analysis. The pulping technology adoption is determined by the variables: coop affiliation, years of school, own ca-pital stock, yield, profitability and training. The variables with greater marginal impact on coffee pulping technology adoption are: profitability, coop affiliation and training.