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  • 标题:Consumer Attitude and Behaviour Towards "Flandria" Quality Labelled Tomatoes
  • 本地全文:下载
  • 作者:van de Velde, Liesbeth ; D'Hooghe, Katrien ; Kuhne, Bianka
  • 期刊名称:Journal of Food Distribution Research
  • 印刷版ISSN:0047-245X
  • 出版年度:2005
  • 期号:SUPPL
  • 出版社:Food Distribution Research Society
  • 摘要:In recent years, trust in food safety and food quality has decreased as a result of consecutive food crises. Consequently, numerous quality labels signalling credence characteristics have been established. One of these labels is the Belgian Flandria label for fresh fruit and vegetables. Based on a self-administered consumer survey (n=373), this paper addresses questions about consumer attitudes, behaviour and perception towards tomatoes in general, and the Flandria tomato label in particular. Principal component analysis and consumer segmentation are performed. The findings indicate that the Flandria label may have become the new standard for tomatoes and may have lost a major part of its differentiation potential by being positioned "in the middle" and being too intensively used for a wide range of other fruits and vegetables.
  • 关键词:quality labelling;consumer attitude;consumer behaviour;tomatoes;Belgium
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