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文章基本信息

  • 标题:How Much is E-Commerce Worth to Rural Businesses?
  • 本地全文:下载
  • 作者:Watson, Susan ; Nwoha, Ogbonnaya John ; Kennedy, Gary A.
  • 期刊名称:Journal of Food Distribution Research
  • 印刷版ISSN:0047-245X
  • 出版年度:2005
  • 期号:SUPPL
  • 出版社:Food Distribution Research Society
  • 摘要:The probability of a business paying for an e-commerce presence ultimately depends on demographic features, experiences with e-commerce, technological expertise, and knowledge of e-commerce opportunities and limitations. Results allow for the assignment of probabilities associated with various business profiles to determine the willingness to pay for an e-commerce presence.
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