首页    期刊浏览 2025年02月17日 星期一
登录注册

文章基本信息

  • 标题:Market Segmentation of Today’s Agricultural Borrower
  • 本地全文:下载
  • 作者:Briggeman, Brian C. ; Boehlje, Michael
  • 期刊名称:Journal of Food Distribution Research
  • 印刷版ISSN:0047-245X
  • 出版年度:2006
  • 卷号:37
  • 期号:SUPPL
  • 出版社:Food Distribution Research Society
  • 摘要:Changes in U.S. agriculture have yielded a diversity of farm types. These changes have extended beyond the farm business and into the farm household. The objective of this paper is to discuss the policy implications of a new typology of U.S. farm households that is based on household economic theory. Using the 2003 Agricultural Resource Management Survey and statistical analysis, six mutually exclusive groups of U.S. farm households are identified as the U.S. Farm Household Typology. This typology is then discussed relative to its financial characteristics, credit needs, and the development of a customer-driven marketing strategy for agricultural lenders.
  • 关键词:farm household;typology;customer-driven marketing strategy;ARMS
国家哲学社会科学文献中心版权所有