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文章基本信息

  • 标题:Heterogeneity in Producer's Marketing Strategy
  • 本地全文:下载
  • 作者:Zhang, Tong ; Brorsen, B. Wade
  • 期刊名称:Journal of Food Distribution Research
  • 印刷版ISSN:0047-245X
  • 出版年度:2006
  • 卷号:37
  • 期号:SUPPL
  • 出版社:Food Distribution Research Society
  • 摘要:Producers can make their market timing decisions either based on fundamental or technical analysis to reach specific financial target. A generalized mixture model is used to discriminate producers into more than one segment according to their marketing strategies. The heterogeneous selling response is the same within each segment.
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