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文章基本信息

  • 标题:Estimating the Value Added Product Life Cycle
  • 本地全文:下载
  • 作者:Gedikoglu, Haluk ; Parcell, Joseph L. ; Patterson, David J.
  • 期刊名称:Journal of Food Distribution Research
  • 印刷版ISSN:0047-245X
  • 出版年度:2006
  • 卷号:37
  • 期号:SUPPL
  • 出版社:Food Distribution Research Society
  • 摘要:This research analyzes factors affecting product and profit life-cycles for new value added products. The methodology used shows how sales and profits evolve and how exogenous factors affecting sales and profits. Results indicate that producers can increase the level of sales and profits over time through initial marketing efforts.
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