首页    期刊浏览 2024年07月09日 星期二
登录注册

文章基本信息

  • 标题:Discovering and Promoting Commodity Health Attributes: Programs and Issues
  • 本地全文:下载
  • 作者:Carman, Hoy F.
  • 期刊名称:Journal of Food Distribution Research
  • 印刷版ISSN:0047-245X
  • 出版年度:2007
  • 期号:SUPPL
  • 页码:99-116
  • 出版社:Food Distribution Research Society
  • 摘要:There is a growing consumer segment demanding healthy foods and diets, health and nutrition messages can expand food demand, and governments in the U.S. and EU, faced with increasing obesity and associated health outcomes, want consumers to have reliable information to choose healthy diets. California commodity organizations, charged with expanding the demand for almonds, avocados, strawberries and walnuts, are funding health and nutrition research as a means to discover a unique selling proposition for each product. Research and promotion effects are attracting interest by other commodity groups. Policy and regulatory issues abound.
  • 关键词:health;nutrition;food;marketing;promotion
国家哲学社会科学文献中心版权所有