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文章基本信息

  • 标题:Targeting Consumers by Store - The Basis of Increased Sales with Less Advertising
  • 本地全文:下载
  • 作者:Ubilava, David ; Foster, Kenneth A.
  • 期刊名称:Journal of Food Distribution Research
  • 印刷版ISSN:0047-245X
  • 出版年度:2007
  • 期号:SUPPL
  • 出版社:Food Distribution Research Society
  • 摘要:Conditional Logit approach was used to analyze the Choice Experiment data obtained from the grocery stores and supermarket of Tbilisi, Georgia. Results show that customers' preferences for selected pork attributes in different stores are not the same. So, targeting customers by store can be beneficial marketing tool for pork suppliers.
  • 关键词:Willingness-to-Pay;Choice Experiment;Pork Attributes
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