首页    期刊浏览 2024年10月06日 星期日
登录注册

文章基本信息

  • 标题:Positioning Cotton in the Market for Quality: An Application of Market Segmentation for West Texas
  • 本地全文:下载
  • 作者:Jung, Sangnyeol ; Lyford, Conrad P.
  • 期刊名称:Journal of Food Distribution Research
  • 印刷版ISSN:0047-245X
  • 出版年度:2007
  • 期号:SUPPL
  • 出版社:Food Distribution Research Society
  • 摘要:This study provides guidance for cotton marketing efforts by determining major market segments with quality thresholds for West Texas. Given its present quality performance, great potential segments are from higher-end international segments with significant value-added. Moreover, the potential to serve these market segments is growing with improvements in production technology.
  • 关键词:cotton economics;market segmentation;needs assessment;West Texas cotton
国家哲学社会科学文献中心版权所有