首页    期刊浏览 2025年02月22日 星期六
登录注册

文章基本信息

  • 标题:Marketing Strategies in Knowledge-Based Companies of ICT Services
  • 本地全文:下载
  • 作者:Vahid Mohammadi ; Ismail Jafarpanah
  • 期刊名称:Journal of Management and Sustainability
  • 印刷版ISSN:1925-4725
  • 电子版ISSN:1925-4733
  • 出版年度:2014
  • 卷号:4
  • 期号:3
  • 页码:199
  • DOI:10.5539/jms.v4n3p199
  • 出版社:Canadian Center of Science and Education
  • 摘要:The aim of this study is to evaluate the company's business strategy in knowledge-based companies of
    information and communication technology (ICT) services. The purpose of this research is applicable and is of
    descriptive research categories.The statistical populationincludes80 executives of knowledge-based companies
    based in science and technology parks of Tehran University,campus, Isfahan,Khorasan and Farsthat were
    engaged in the field of ICT services.By using Cochran's formula, 60 executives were estimated as the sample,
    and the samples were selected randomly.Main research tool was a questionnaire that its validity was confirmed
    by a panel of experts in different aspects of validity, content and structure. The reliability of the survey tool was
    confirmed by Cronbach's alpha coefficient, which represents the suitable reliability of research tool (92%).The
    results showed that the lack of adequate financial resources incompanies has been an important weakness. The
    main strength of the companies is to choose unique product or special one with clear market demand. The main
    threat in these companies is the rapid advance of technology and the lack of investment in new technologies. The
    main opportunity for these companies is to cooperation with industry in the development of products and
    services. The existing strengths in knowledge-based companies are more than their weaknesses. On the other
    hand, threats are stronger than opportunities, so the strategic deployment flexibility is in ST area and dominant
    strategy is defined as diversification strategy.
国家哲学社会科学文献中心版权所有