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文章基本信息

  • 标题:Commercial Grain Merchandisers: What Do They Need to Know?
  • 本地全文:下载
  • 作者:Kliethermes, Brandon ; Parcell, Joseph L. ; Franken, Jason R.V.
  • 期刊名称:Journal of Food Distribution Research
  • 印刷版ISSN:0047-245X
  • 出版年度:2009
  • 卷号:40
  • 期号:4
  • 出版社:Food Distribution Research Society
  • 摘要:Little information exists on grain merchandisers, their characteristics, and the skills needed to be successful. This research contributes toward filling this gap. A summary of survey responses from 230 experienced grain merchandisers quantifies personal characteristics, skills perceived as important, and desire for executive education. Parametric analyses identify factors contributing to merchandisers’ salaries and their interest in establishing a certification process. Interestingly, experience but not formal education significantly enhances salaries.
  • 关键词:grain merchandiser;marketing;(executive) education;certification
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