The aim of rural development (regardless of its theoretical perception) is the improvement of quality of life for rural population. This issue is a complex one because it depends on multiple objective and subjective factors, community characteristics, but also its spatial, economic, social and cultural environment. Authors analyze the influence of socio-cultural individual characteristics and household characteristics, as well as their stay in Stanišić during evaluating quality of life of its rural population. The research confirmed a significant influence of socio-cultural (rural) household characteristics on the evaluation of quality of life. The influence of spatial dimension of social structure is more obvious on socio-cultural (rural) household characteristics.