文章基本信息
- 标题：CLASSIFICATION OF STRATEGIES FOR IN-STORE MERCHANDISING MANAGEMENT
- 本地全文：下载
- 作者：Sporleder, Thomas L. ; Vastine, William J.
- 期刊名称：Journal of Food Distribution Research
- 印刷版ISSN：0047-245X
- 出版年度：1973
- 页码：70-78
- 出版社：Food Distribution Research Society
- 摘要：Develops a model for classifying products on impulse purchases and contribution to profits. Also shows how to implement the model in store merchandising strategies.
