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  • 标题:Factors Affecting Adoption of Facebook: An Exploratory Study of the LIS Community Perspective
  • 本地全文:下载
  • 作者:Noa Aharony
  • 期刊名称:College & Research Libraries
  • 印刷版ISSN:0010-0870
  • 电子版ISSN:2150-6701
  • 出版年度:2014
  • 卷号:75
  • 期号:6
  • 页码:878-894
  • DOI:10.5860/crl.75.6.878
  • 语种:English
  • 出版社:Association of College & Research Libraries
  • 摘要:This study seeks to investigate whether information professionals, as well as LIS students, are ready to assimilate Facebook in their work and educational environments. The study uses the Technology Acceptance Model (TAM) as well as some characteristics of the “Big Five” model of personality as a theoretical base from which to predict factors that may influence the adoption of Facebook by information professionals as well as by LIS students. Findings reveal that the TAM, as well as other personal characteristics, significantly predict the likelihood of Facebook use and highlight the importance of individual characteristics when considering technology acceptance.
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