文章基本信息
- 标题：Social Customer Relationship Management (Social CRM) - Application and Technology
- 本地全文：下载
- 作者：Alt, Rainer ; Reinhold, Olaf
- 期刊名称：Business & Information Systems Engineering
- 出版年度：2012
- 卷号：4
- 期号：5
- 页码：287-291
- 出版社：Association for Information Systems
