期刊名称:Communications of the Association for Information Systems
印刷版ISSN:1529-3181
出版年度:2003
卷号:12
期号:1
页码:10
出版社:Association for Information Systems
摘要:This case is about customer service and responsibility in international e-commerce. A prominent e-commerce web site sells a ticket on a nonexistent flight, a human reservations agent fails to inform a customer about a well-known problem he is likely to encounter, an international airline's telephone agents in Spain and the United States provide contradictory information, the airline's office in Spain seems unaware of policies on the airline's web site, and later its policies seem unhelpful. The case raises questions related to customer service, trust, responsibility, ethics, and business practices in international ecommerce.