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文章基本信息

  • 标题:Greenway Medical Technologies: Challenging the Goliaths in Electronic Medical Records
  • 本地全文:下载
  • 作者:Dunbar, Tracy ; Watson, Richard T. ; Boudreau, Marie-Claude
  • 期刊名称:Communications of the Association for Information Systems
  • 印刷版ISSN:1529-3181
  • 出版年度:2007
  • 卷号:19
  • 期号:1
  • 页码:2
  • 出版社:Association for Information Systems
  • 摘要:This case examines the business development and strategic expansion of Greenway Medical Technologies, a software company delivering electronic healthcare solutions to physicians operating small practices. Over a period of seven years and with an investment of $70 million, Greenway built a best-in-class software application. The case also describes the electronic medical record systems industry and the key drivers impacting the growth of this industry and healthcare delivery in the United States.
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