期刊名称：Communications of the Association for Information Systems
印刷版ISSN：1529-3181
出版年度：2001
卷号：5
期号：1
页码：3
出版社：Association for Information Systems
摘要：This article reviews theoretical research on e-communication behavior, identifying two main types of theories - technological and social. This review provides the rationale for developing a new theory, based on Darwin's theory of evolution, that is neither technological nor social. Three theoretical principles are developed from evolution theory: media naturalness, innate schema similarity, and learned schema variety. The article concludes by illustrating how the theoretical principles can be used as a basis for developing a simple predictive model in the context of an online broker.
