期刊名称：AIS Transactions on Human-Computer Interaction
印刷版ISSN：1944-3900
出版年度：2014
卷号：6
期号：2
页码：37-54
出版社：Association for Information Systems
摘要：User experience research aims to understand a user’s point of view. Because eye tracking allows us to literally see through a user’s eyes, it can serve as a valuable tool in web studies, particularly in web design and development. To understand how eye tracking can be pivotal in website studies, this paper scientifically explains how the human visual system works and how eye tracker technologies can record what we register with our eyes. It then explains how web design can benefit from the data that eye tracking studies deliver. Finally, the paper discusses trends for eye tracking in future web experience research.
关键词：Eye Tracking; Gaze Point; User Experience; Web Experience; Website; Webpage; Heat Maps; Gaze Plots; Areas of Interest (AOI); AOI maps; Fixation Duration; Fixation Frequency; Fixation Timing
