文章基本信息

标题：Placement for Profit: Menu Item Arrangement on Customer-Activated Computer Screens
本地全文：下载
作者：Smith, Ken ; Gregory, Susan ; Gould, Susan 等
期刊名称：Hospitality Review
印刷版ISSN：0739-7011
出版年度：1995
卷号：13
期号：2
页码：4
出版社：Florida International University
摘要：Can profitable menu items be placed on a computer screen where they will be selected more readily than other items? The author examines whether printed menu theories and techniques can be applied, with the same results, to a computer menu screen
关键词：Ken Smith; Food and Beverage