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文章基本信息

  • 标题:Placement for Profit: Menu Item Arrangement on Customer-Activated Computer Screens
  • 本地全文:下载
  • 作者:Smith, Ken ; Gregory, Susan ; Gould, Susan
  • 期刊名称:Hospitality Review
  • 印刷版ISSN:0739-7011
  • 出版年度:1995
  • 卷号:13
  • 期号:2
  • 页码:4
  • 出版社:Florida International University
  • 摘要:Can profitable menu items be placed on a computer screen where they will be selected more readily than other items? The author examines whether printed menu theories and techniques can be applied, with the same results, to a computer menu screen
  • 关键词:Ken Smith; Food and Beverage
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