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  • 标题:Location, Location, Location: Ensuring a Franchisee's Success
  • 本地全文:下载
  • 作者:Fisher, Douglas P.
  • 期刊名称:Hospitality Review
  • 印刷版ISSN:0739-7011
  • 出版年度:1997
  • 卷号:15
  • 期号:1
  • 页码:4
  • 出版社:Florida International University
  • 摘要:This article examines effective site selection methodologies and determines if good site selection is a science or something best left to luck. The article provides an overview of the current available literature on site selection and then explores three issues: the wrong way to select a site, sample cases of poor site selection, and effective site selection
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