文章基本信息
- 标题：Who Shook Big Mac?: Panera Bread Co.
- 本地全文：下载
- 作者：Lee, Kyuho ; Madanoglu, Melih
- 期刊名称：Hospitality Review
- 印刷版ISSN：0739-7011
- 出版年度：2005
- 卷号：23
- 期号：1
- 页码：4
- 出版社：Florida International University
- 摘要：The authors identify the firm-specific core competencies that Panera Bread has relied on to achieve a competitive advantage in its business domain. The study illustrates how the company scans the dynamically changing environments and tailors their products and services in accordance with these changes.
