摘要:Personal care amenities (PCA) are a big business in the lodging industry today. For several years hotel industry vendors and marketing consultants have claimed that PCA are very important to hotel guests and are a "must" for every hotel operation. The purpose of this study was to make one attempt to validate or discredit these claims based on actual guest feedback.
关键词:Michael R. Evans; Suzanne K. Murrmann; Personal Care Amenities: Are They Important Attributes in the Selection of Hotels; PCA