首页    期刊浏览 2024年10月06日 星期日
登录注册

文章基本信息

  • 标题:Marketing Contracts, Overconfidence, and Timing in the Canadian Wheat Market
  • 本地全文:下载
  • 作者:Mattos, Fabio ; Fryza, Stefanie A.
  • 期刊名称:Journal of Food Distribution Research
  • 印刷版ISSN:0047-245X
  • 出版年度:2012
  • 卷号:SUPPL
  • 出版社:Food Distribution Research Society
  • 摘要:This paper investigates factors that impact marketing performance in the Canadian wheat market. Using data provided by the Canadian Wheat Board (CWB) for six crop years, results indicate that producers were not able to profitably use all marketing contracts offered by the CWB, earlier pricing tended to generate better performance, there was a negative relationship between activeness and performance (suggesting overconfidence in marketing skills), and performance was generally worse in volatile crop years. Further analysis reveals some of these findings differ when outperforming and underperforming producers are investigated separately, particularly with respect to activeness and volatility.
  • 关键词:Canadian Wheat Board;marketing contracts;overconfidence;performance;timing
国家哲学社会科学文献中心版权所有