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文章基本信息

  • 标题:Coffee Differentiation: Demand Analysis at Retail Level in the US Market
  • 本地全文:下载
  • 作者:Alamo, Carmen I. ; Malaga, Jaime E.
  • 期刊名称:Journal of Food Distribution Research
  • 印刷版ISSN:0047-245X
  • 出版年度:2012
  • 卷号:SUPPL
  • 出版社:Food Distribution Research Society
  • 摘要:Scanned data was used to estimate US coffee demand using an AIDS model. The estimated elasticities have the expected signs and magnitude. Differentiated coffees are complements for regular and unclassified while regular and unclassified coffees are substitutes. These results could be useful in designing marketing strategies by coffee suppliers.
  • 关键词:demand;coffee;differentiation
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