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  • 标题:The Economic Impact of Social Media on Small Businesses: Evidence from Three Mississippi Extension Programs
  • 本地全文:下载
  • 作者:Barnes, James ; Hood, Ken ; Gallardo, Roberto
  • 期刊名称:Journal of Food Distribution Research
  • 印刷版ISSN:0047-245X
  • 出版年度:2014
  • 出版社:Food Distribution Research Society
  • 摘要:With many social media companies now in the marketplace, it behooves small businesses not to use these outlets to market their products, especially rural businesses. In this paper, we discuss some of the economic impacts of using online social networks and provide case study evidence from Mississippi.
  • 关键词:Facebook;Economic Impact;Social Media;Mississippi Bricks to Clicks;e-BEAT;Mississippi MarketMaker
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