摘要：Honey has sweetened mankind‘s food for millennia. America is not elusive to this concept and even before the conquest; honey was already produced in this continent. In Mexico, due essentially that its territory has great biodiversity, the production is widespread. Furthermore, it is recognized that beekeeping is called alternative production due to the wide production possibilities range. However, as all productive practices, it has variants in time which must be analyzed to define the best development option. For this purpose, the apiculture environment analysis is made in the State of Nayarit. The concept covers the definition of producers conditions in the State (internal conditions), and other States of the country, the world (external conditions) of the same industry related to the honey and its possible forms of production around bees (organic honey, propolis, Royal Jelly, wax, apitherapy, pollination and different industrial products), the final objective is to take decisions
关键词：Beekeeping;Nayarit;analysis environment;conditions and strategies
