首页    期刊浏览 2025年08月18日 星期一
登录注册

文章基本信息

  • 标题:Franchising- A way to supersize a business?
  • 本地全文:下载
  • 作者:Spencer, Elizabeth
  • 期刊名称:The National Legal Eagle
  • 出版年度:2006
  • 卷号:12
  • 期号:1
  • 页码:2
  • 出版社:Bond University
  • 摘要:Extract: When you next visit your favourite McDonalds, Hungry Jacks or KFC - please ponder the complex legal and economic structures that lurk behind the colourful clowns and dearly-departed Southern USA gentlemen. Many of these places are franchises. Have you ever wondered why a Big Mac is fundamentally the same whether you purchase it in Parramatta or Cairns or why the stores look the same wherever you go? Perhaps you work for a franchise. It is worthwhile to understand what franchising is because for many of the activities we undertake every day - and I am not only talking about convenience food - we will be provided with goods and services by someone employed by a franchise. But not all the stores you think might be franchises have gone with that model.
  • 关键词:franchising; business; expansion strategies
国家哲学社会科学文献中心版权所有