期刊名称:The John Marshall Review of Intellectual Property Law
印刷版ISSN:1930-8140
电子版ISSN:2154-9893
出版年度:2013
卷号:9
期号:2
页码:6
出版社:The John Marshall Law School
摘要:Improvements in communication technology have effectively made the world a smaller place. As businesses attempt to exploit these new technological improvements to better communicate their messages to their clients, these same improvements continue to raise new and difficult legal issues related to fair trade practices, privacy, and freedom of speech. This article identifies current legal developments related to advertising in the online world and analyzes the actions taken to resolve these new and difficult legal issues within the framework of United States federal and state law and private industry-specific self-governance.