摘要：Consumers are increasingly looking for additional healthier food varieties properties and disease prevention functions of foods. Therefore, these functional products, which were accepted as tools for good health, are likely to be in increasing demand. The main objective of this study was to investigate the effects of gender, age, education, health conditions, cost of foods and some information found on packaging material on the preference of functional foods. Total 249 people between 20-60 years old were included in this study. They were asked to fill a questionnaire with 9 questions related to the subject. The data were analyzed by multiple correspondence analysis technique. The results showed that young consumers were not interested in the effects of eating habits on health. On the other hand, the concern in consumption habit and health increased in older people. In addition, young and middle aged people only read the energy value and nutritional information on the label of the food, but female consumers read all information on the label of the product, which they bought. The increase in the level of the education also increased the preference of healthier foods.
