期刊名称：International Journal of Multimedia and Ubiquitous Engineering
印刷版ISSN：1975-0080
出版年度：2014
卷号：9
期号：9
页码：117-122
DOI：10.14257/ijmue.2014.9.9.13
出版社：SERSC
摘要：This study aims to get an effective marketing strategy in terms of business by introducing combined social video marketing and color marketing techniques. The method for research is in the range of research that implements highlighting techniques by extracting the core color and brand monochrome image, to analyze the specific process. The expected result is that the effects can contribute to the development and the activation of company or social video marketing of brand by using the new video production technique. Then, so as to propose a new video technique with the help of color marketing and the result of the analysis is utilized to know who use the effective activation and development of social video marketing in the future, and tries to present a technique for the new approach be. From the perspective of a company, the technique can effect in a positive way. They can provide consistent message to customers by the color effect which contains core message for brands. This technique is able to convey unique feeling and characteristic of the color, image and value of brand, concentrating peoples' sight on particular color when using black and white atmosphere. This can maximize its effect through emphasis through contrasting color, especially using color and non-color difference. At the same time this can utilize various way of expression through the effect gradually revealing color, without boring anybody. This paper expects this new way of expression and editing technique cause furthermore attempts on black and white in video making technique.
关键词：Social Marketing; Color Marketing; Color Communication; Brand Image; ; Convergence techniques; Video representation
