期刊名称：International Journal of Multimedia and Ubiquitous Engineering
印刷版ISSN：1975-0080
出版年度：2014
卷号：9
期号：9
页码：281-298
DOI：10.14257/ijmue.2014.9.9.30
出版社：SERSC
摘要：Customer churn warning prediction is one of the most important problems in customer relationship management (CRM). Its aim is to monitor customer loss conditions, explore for internal loss rules of mass transaction data, give early warning about customer loss inclination and retain valuable customers to maximize the profit of a company. Under the circumstance of rapidly emerging customer churn warning research under the big data background, we attempt to explore for mass security customer data and to focus on analysis and design on customer churn warning model based on data mining technologies and the theory of customer churn management process.
关键词：Big Data; Customer Churn ; W ; arning; Data Mining
