The purpose of this article is, starting from the definition of entrepreneurship, to draw attention to the factors promoting and impeding the development of entrepreneurship of young people in rural areas. This is a category of rural residents, who could play a significant role in the multi-purpose rural development. However, there are few studies that provide data on young entrepreneurs, and information on opportunities and activities for the development of entrepreneurial qualities and attitudes among young people, especially in rural areas. Opportunities and constraints for the development of young entrepreneurship in rural areas are the starting point for the formulation of research problems concerning the entrepreneurial potential of young rural residents.